Pet Digest

The Fresh Food Revolution: How Fresh Pet Food Took Over in 2025 For years, fresh dog food was considered niche — the kind of thing only boutique brands or subscription companies offered. But in 2025, everything changed. Fresh feeding went mainstream, with some of the world’s biggest names in pet food entering the category in a big way. This isn’t just a trend. It’s a long-overdue shift. Fresh food is finally being recognized as what dogs were meant to eat all along: real, biologically appropriate nutrition that avoids fillers, dyes, and excess processing. Let’s explore the biggest launches shaping the fresh food revolution, and then we’ll rank them by health metrics and pet preference. --- Royal Canin Fresh Health Nutrition Known for science-based, breed- and life-stage formulas, Royal Canin made waves with Fresh Health Nutrition, a gently cooked line tailored for puppies, adults, and seniors. It’s one of the first times a global veterinary-backed brand has entered fresh feeding, signa...

How Pet Food Changed in 2025: Fresh, Functional, and Future-Forward Pet food in 2025 looks very different from just a few years ago. What used to be niche — fresh food, functional supplements, even lab-grown meat — is quickly becoming mainstream. As fall approaches, here’s a look at the biggest launches and what they reveal about where the industry is headed. The Fresh Food Revolution From giant corporations to boutique brands, “fresh” is the hottest word in pet nutrition this year. Royal Canin entered the space with Fresh Health Nutrition, a line of gently cooked, science-based recipes tailored to life stages. Jinx Fresh introduced refrigerated options like Cage-Free Turkey & Sockeye Salmon, while Blue Buffalo prepares to launch Love Made Fresh nationwide. General Mills brought Edgard & Cooper from Europe into PetSmart, and Full Moon debuted Freshly Crafted™, a frozen line made with human-grade ingredients. Together, these moves prove that fresh isn’t a fad — it’s becoming an ...