Pet Digest

Supplements Go Functional: Everyday Wellness Trends in 2025 Supplements aren’t just for senior dogs anymore. In 2025, functional supplements became one of the fastest-growing categories in pet care. Instead of pills and powders, brands are rolling out tasty chews designed to be part of a dog’s daily routine — much like a multivitamin for people. This shift marks a major evolution in how pet parents view wellness: not just about solving problems, but about proactive, preventive care for dogs of all ages. From Medicine Cabinet to Daily Routine Traditionally, supplements for dogs were used in very specific cases — glucosamine for arthritis, probiotics for diarrhea, fish oil for skin conditions. They were usually powders sprinkled on food or pills hidden in peanut butter, often reserved for older pets or those with health issues. But just as human wellness has embraced probiotics, collagen, adaptogens, and daily multivitamins, pet care is now catching up. According to industry surv...

The Fresh Food Revolution: How Fresh Pet Food Took Over in 2025 For years, fresh dog food was considered niche — the kind of thing only boutique brands or subscription companies offered. But in 2025, everything changed. Fresh feeding went mainstream, with some of the world’s biggest names in pet food entering the category in a big way. This isn’t just a trend. It’s a long-overdue shift. Fresh food is finally being recognized as what dogs were meant to eat all along: real, biologically appropriate nutrition that avoids fillers, dyes, and excess processing. Let’s explore the biggest launches shaping the fresh food revolution, and then we’ll rank them by health metrics and pet preference. --- Royal Canin Fresh Health Nutrition Known for science-based, breed- and life-stage formulas, Royal Canin made waves with Fresh Health Nutrition, a gently cooked line tailored for puppies, adults, and seniors. It’s one of the first times a global veterinary-backed brand has entered fresh feeding, signa...

How Pet Food Changed in 2025: Fresh, Functional, and Future-Forward Pet food in 2025 looks very different from just a few years ago. What used to be niche — fresh food, functional supplements, even lab-grown meat — is quickly becoming mainstream. As fall approaches, here’s a look at the biggest launches and what they reveal about where the industry is headed. The Fresh Food Revolution From giant corporations to boutique brands, “fresh” is the hottest word in pet nutrition this year. Royal Canin entered the space with Fresh Health Nutrition, a line of gently cooked, science-based recipes tailored to life stages. Jinx Fresh introduced refrigerated options like Cage-Free Turkey & Sockeye Salmon, while Blue Buffalo prepares to launch Love Made Fresh nationwide. General Mills brought Edgard & Cooper from Europe into PetSmart, and Full Moon debuted Freshly Crafted™, a frozen line made with human-grade ingredients. Together, these moves prove that fresh isn’t a fad — it’s becoming an ...

When shopping for your pup’s food, it might seem like you're choosing from a wide variety of brands. But in reality, many of the most popular dog food brands are owned by just a handful of major corporations—and one of the biggest players is Mars Inc. Yes, that Mars—the same company behind M&M’s and Snickers—is also a global powerhouse in the pet food industry. 🏢 Who Is Mars Petcare? Mars Petcare is a division of Mars Inc. and one of the largest pet food companies in the world. Beyond candy and snacks, they’ve built a massive portfolio of pet brands, veterinary clinics, and even DNA testing services for pets. Their mission? “A Better World for Pets.” But pet parents should be informed about what that really means when it comes to the food in your dog’s bowl. 🐾 Dog Food Brands Owned by Mars Here are some of the most well-known dog food brands under the Mars Petcare umbrella: 1. Royal Canin Known for its breed-specific and prescription diets, Royal Canin is marketed heavily thr...

🛑 Royal Canin’s “Fresh Food” Pivot Royal Canin recently introduced Fresh Health Nutrition , a gently cooked, frozen-thawed line for puppies, adults, and seniors—marking their first foray into fresh food despite years of asserting such formats weren’t necessary. They argue this response stems from growing consumer demand, scientific backing, and the need to hold off competitive fresh-food brands. ✅ What Royal Canin Says Consumer Pressure: “Pet parents want transparency, freshness, indulgence.” Staying Competitive: Brands like Freshpet and The Farmer’s Dog have been chipping away. Scientific Alignment: They stress this fresh line was developed with the same nutritional rigor as their classic dry formulas. 😒 Your Perspective (Backed by This Instagram Reel ) "Only ULTRA processed for." The reel points out that RC is simply swapping extrusion for “gentle cooking.” It’s still a highly processed food—just marketed as “fresh.” A late-game piv...