🛑 Royal Canin’s “Fresh Food” Pivot Royal Canin recently introduced Fresh Health Nutrition , a gently cooked, frozen-thawed line for puppies, adults, and seniors—marking their first foray into fresh food despite years of asserting such formats weren’t necessary. They argue this response stems from growing consumer demand, scientific backing, and the need to hold off competitive fresh-food brands. ✅ What Royal Canin Says Consumer Pressure: “Pet parents want transparency, freshness, indulgence.” Staying Competitive: Brands like Freshpet and The Farmer’s Dog have been chipping away. Scientific Alignment: They stress this fresh line was developed with the same nutritional rigor as their classic dry formulas. 😒 Your Perspective (Backed by This Instagram Reel ) "Only ULTRA processed for." The reel points out that RC is simply swapping extrusion for “gentle cooking.” It’s still a highly processed food—just marketed as “fresh.” A late-game piv...
Holistic Dog Nutrition and Wellness