Pet Digest

🐾 SquarePet Dog Food: Changing the Tides of the Retail Floor It’s not often that a new brand enters the scene and makes retailers and pet parents alike stop and take notice—but SquarePet is doing just that. With a science-backed philosophy, ingredient integrity, and vet-formulated diets that actually put pets first, SquarePet is quietly—but firmly—changing the landscape of the dog food aisle. 📦 Who Is SquarePet? SquarePet is a **family-owned, independent pet food company** based out of San Diego, California. Founded by veterinarians and industry insiders who were frustrated by the compromises of corporate pet food, their goal is to combine **nutritional science with ingredient purity**—without the marketing gimmicks or misleading claims that have plagued big brands. They offer a focused product line, including: Veterinarian Formulated Solutions™ – for food sensitivities, digestion, kidney support, etc. SquareEgg™ – a novel-protein, egg-based formula for dogs wi...

Chicken is one of the most common proteins in commercial dog food—and increasingly, one of the most common triggers for food sensitivities and allergies in dogs. But what’s interesting is that many dogs who react poorly to chicken can still tolerate other poultry like turkey, duck, or even quail. So what gives? Let’s dive into the differences between poultry proteins and why your dog might be allergic to one bird but not another. --- 🐔 Chicken: The Common Culprit Chicken is widely used in dog food because it’s inexpensive, high in protein, and easy to source. But it’s also one of the most overused animal proteins in the pet food industry. When dogs are exposed to the same protein source over and over again—especially low-quality or highly processed versions—they’re more likely to develop food sensitivities or allergies. Common signs of a chicken allergy in dogs: Itchy skin or paws Chronic ear infections Digestive issues (vomiting, gas, or diarrhea) Excessive licking or chewing --- 🦃 ...