Pet Digest

How Pet Food Changed in 2025: Fresh, Functional, and Future-Forward Pet food in 2025 looks very different from just a few years ago. What used to be niche — fresh food, functional supplements, even lab-grown meat — is quickly becoming mainstream. As fall approaches, here’s a look at the biggest launches and what they reveal about where the industry is headed. The Fresh Food Revolution From giant corporations to boutique brands, “fresh” is the hottest word in pet nutrition this year. Royal Canin entered the space with Fresh Health Nutrition, a line of gently cooked, science-based recipes tailored to life stages. Jinx Fresh introduced refrigerated options like Cage-Free Turkey & Sockeye Salmon, while Blue Buffalo prepares to launch Love Made Fresh nationwide. General Mills brought Edgard & Cooper from Europe into PetSmart, and Full Moon debuted Freshly Crafted™, a frozen line made with human-grade ingredients. Together, these moves prove that fresh isn’t a fad — it’s becoming an ...