Supplements Go Functional: Everyday Wellness Trends in 2025 Supplements aren’t just for senior dogs anymore. In 2025, functional supplements became one of the fastest-growing categories in pet care. Instead of pills and powders, brands are rolling out tasty chews designed to be part of a dog’s daily routine — much like a multivitamin for people. This shift marks a major evolution in how pet parents view wellness: not just about solving problems, but about proactive, preventive care for dogs of all ages. From Medicine Cabinet to Daily Routine Traditionally, supplements for dogs were used in very specific cases — glucosamine for arthritis, probiotics for diarrhea, fish oil for skin conditions. They were usually powders sprinkled on food or pills hidden in peanut butter, often reserved for older pets or those with health issues. But just as human wellness has embraced probiotics, collagen, adaptogens, and daily multivitamins, pet care is now catching up. According to industry surv...
Holistic Dog Nutrition and Wellness