Pet Digest

Next-Gen Pet Food: Cultivated Meat and Feeding Innovations in 2025 If 2025 proved anything, it’s that the future of pet food is already here. Beyond fresh meals and functional chews, the year brought bold innovations — including the world’s first retail launch of cultivated meat for pets. These breakthroughs aren’t just about novelty; they’re reshaping how we think about sustainability, animal welfare, and the way we feed our companions. Meatly: Cultivated Meat Arrives The star innovation of the year came from Meatly , the first company to bring cultivated meat into the pet food aisle. Teaming up with UK-based brand THE PACK and available at Pets at Home Brentford, Meatly introduced the world’s first retail-ready cultivated chicken ingredient in pet food. Cultivated meat, sometimes called “lab-grown meat,” is produced by taking a small sample of animal cells and growing them in a nutrient-rich environment. The result? Real animal protein without the need to raise and slaught...

How Pet Food Changed in 2025: Fresh, Functional, and Future-Forward Pet food in 2025 looks very different from just a few years ago. What used to be niche — fresh food, functional supplements, even lab-grown meat — is quickly becoming mainstream. As fall approaches, here’s a look at the biggest launches and what they reveal about where the industry is headed. The Fresh Food Revolution From giant corporations to boutique brands, “fresh” is the hottest word in pet nutrition this year. Royal Canin entered the space with Fresh Health Nutrition, a line of gently cooked, science-based recipes tailored to life stages. Jinx Fresh introduced refrigerated options like Cage-Free Turkey & Sockeye Salmon, while Blue Buffalo prepares to launch Love Made Fresh nationwide. General Mills brought Edgard & Cooper from Europe into PetSmart, and Full Moon debuted Freshly Crafted™, a frozen line made with human-grade ingredients. Together, these moves prove that fresh isn’t a fad — it’s becoming an ...