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General Mills: Who’s Really Behind Blue Buffalo?

Who Owns Your Dog’s Food: Spotlight on General Mills

When you think of General Mills, you might picture breakfast cereals like Cheerios and Lucky Charms. But did you know this corporate giant also owns one of the most recognizable names in pet food?

🍲 The Big Brand: Blue Buffalo

Acquired by General Mills in 2018 for $8 billion, Blue Buffalo markets itself as a natural, holistic brand. Its slogan — “Love them like family. Feed them like family.” — sounds great on the bag. But how “natural” is this food, really?

Despite the wholesome marketing, Blue Buffalo has had multiple recalls and has been involved in class action lawsuits over mislabeled ingredients. Like many large brands, its production is split across third-party manufacturers, and transparency is not its strong suit.

Brands Owned by General Mills in Pet Food:

  • Blue Buffalo
  • Blue Wilderness
  • Blue Basics
  • Blue Natural Veterinary Diet

⚖️ Lawsuits and FDA Scrutiny

Blue Buffalo faced class action lawsuits in 2014 for falsely advertising that it didn’t use poultry by-products — a claim that was proven false in court. They later settled the lawsuit for $32 million, the largest pet food settlement at the time.

They were also mentioned in the FDA’s investigation into grain-free diets and diet-associated dilated cardiomyopathy (DCM). Although no definitive cause was named, Blue Buffalo was one of the most frequently reported brands.

🌱 Does Blue Buffalo Align with Holistic Nutrition?

Not exactly. While they offer some grain-inclusive options now, many of their foods rely on high levels of peas, potatoes, and other legumes. These ingredients may interfere with taurine metabolism, especially in breeds predisposed to heart issues.

Moreover, Blue Buffalo often uses “natural flavor” and “meal” blends without full disclosure of sources — far from the kind of transparent labeling holistic pet parents are seeking.

🔍 Holistic Alternatives to General Mills-Owned Foods

If you're seeking truly natural, small-batch, ethically sourced dog food brands, consider these alternatives:

  • Open Farm – Humanely raised meat, traceable ingredients.
  • The Honest Kitchen – Human-grade, dehydrated whole foods.
  • Ziwi Peak – Air-dried meat-based diets with no fillers or legumes.

📊 Infographic: Who Owns Your Dog's Food?

🔗 Internal Links

Want to feed your dog better? Knowledge is the first step. Don’t fall for pretty packaging—read the label, research the company, and always choose transparency.

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